FENDI | Tokyo Ginza Pop-up Store
Concept visualisation, 2015
Fendi commenced the celebration of its 50th anniversary in Japan with an exclusive project.
The Italian fashion house is continuing the commemoration of the golden jubilee milestone in the land of rising sun with the opening an oversized pop-up store in the luxury shopping district of Ginza in Tokyo. Spread across three floors, the boutique will be the first in Japan to showcase both Men’s and Women’s collections that comprise of ready-to-wear pieces, leather goods, shoes as well as accessories. The men’s area at the new pop-up displays the collection among a huge radio-cassette player. Open for one whole year, the Fendi Ginza pop-up concept is based on the contemporary interpretation of Rome, Palazzo della Civiltà Italiana, the new Fendi headquarters. The playful ephemeral Fendi Ginza outpost is also home to a mini theater as well as a giant Karlito doll designed by Fendi’s Creative Director Karl Lagerfeld next to the Italian three-wheel ‘Ape’ scooters. It also features a botanical art piece Fur Tree created by Japanese artist Makoto Azuma.
In collaboration with Thirtyone Design Studio